Telfeeeezie

As soon as I heard we had to research a digital brand, my brain started getting pulled in various directions. At first I thought about special beauty products I get online and then I began thinking about fast fashion brands such as Pretty Little Thing and Misguided. However, I realized that a lot of these fast fashion brands are the same and that their digital marketing strategies tend to be boring and repetitive. However, fast fashion led me to think about the brand Telfar(I am not sure why), and how they make online shopping more fun, accessible and unique.

I noticed the brands well thought out strategies when I was doing my own personal shopping and instantly knew it would be a great brand for the assignment.Telfar has an extremely sound strategy of emphasizing the effects of community and making luxury fashion more inclusive for all. These core values of the brand are prevalent in many of the brands initiatives. For starters they have created a bag security program, that works as an all included presale, where consumers can purchase their every want and need. They also started a public access network by the name of Telfar T.V , which is easily available to everyone and allows the Telfar community to connect.

In my eyes Telfar is pretty perfect, but there is always room for improvement. If I were running the brand, I would recommend trying to find more ways to share the quality of various products. A big fear that many people have when online shopping is quality. Telfar finding fun ways to show that their products have a good quality and server their purpose will lead customers to trust the brand and continue to make purchases. The brand could also allow consumers to customize pieces online. Many Telfar wearers have already began hiring third parties to design their bags, and Telfar is missing out on the action.Overall I think that all of Telfar’s strategies are smart and actually make customers feel as if the brand cares about them rather than solely pushing a product, which is why they have transitioned into a true fashion mega-house.