Me and Marketing?

Hi, my name is Cienna Nkem Makolo and I am 23 years old. If you’re wondering what “Nkem” means, its “your mine” in Nigerian-Igbo. If you weren’t wondering, appreciate me teaching you some of the Igbo language and expanding your knowledge on a fun topic.

From the information given above it is is clear that I am Nigerian. However, I cannot forget to mention that I am also half Jamaican, which is equally as important. Unfortunately, I did not get the chance to grow up in these these amazing countries with perfect climates. Iinstead I grew up in the small town of Scarsdale, which is in Westchester County. Although, Scarsdale has its perks, the weather has never been one of them.

Moving forward, I graduated from Syracuse University in 2020 with a bachelor’s degree in Communication and Rhetorical Studies and a minor in African American Studies. Currently, I am studying at New York University to obtain my master’s degree in Integrated Marketing, with a concentration in Brand Strategy.

The goal of this blog is to remind me of where I started within the Integrated Marketing field and eventually showcase what I’ve learned throughout my journey. This will be a process of relearning skills, expanding my expertise and connecting with like-minded individuals who will have a positive effect.

One of the immediate way that my expertise will be expanded, is with the help of the Digital Marketing course. I believe that digital marketing is any form of online communication that portrays a message that is beneficial for a brand.The information provided in this course will allow me to strengthen my online tactics and create more sophisticated online strategies within my future careers.